![]() ![]() In creating this new feature, I felt a sense of responsibility to acquaint myself with and maintain Spotify’s mission. Designing within the constraints of an already established (and highly successful) visual design system was the most challenging aspect of this project. Working to improve an existing product by identifying and designing a new feature was an exercise in finding creative solutions within a specific set of constraints. These sketches helped me think through the integration of the new feature and layout before moving into digital renderings. I created low-fidelity wireframe sketches of key frames within the user flows I’d mapped out. This document served as an outline and checklist as I designed the key screens for the user flows, while conveying the planned functions and design elements to project stakeholders. I then considered what interface elements each screen should include, and outlined them in a UI requirements document. Doing this helped me make sure I’d included all necessary key frames I’d need as I created wireframes for my prototype. Then, going into even more detail, I created a user flow thinking through three scenarios, showing three possible ways a user might interact with Spotify. I first created a task flow that identified a key task that all users complete in an identical way. With the app map established, I moved towards prototyping. He enjoys creating playlists for different occasions and seeks music from all platforms. They all have a strong passion for music and he like's peoples reactions to music he shows them. He loves finding new music and sharing music with his friends. #Spotify palette safe professional#Creating an Ideal Userīased on the insights and needs discovered through my primary research synthesis, I established a primary user persona Daniel Martins. Daniel is a young professional that lives right outside of NYC. Users need the ability to safely operate Spotify while in the car on their commute.Users need the ability to get informed when their favorite artist's are going to be performing in town.Users need a way to listen to music they will like without controlling the music at all times.Users need a way to communicate with friends about music they are listening to.Users often listen to music while in the car on their commute.Users don't have an easy way of knowing when artists are in town for a concert.Users enjoy having music played for them without having too much control over the music.Users enjoy conversing with friends about music they are listening to. ![]()
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